Building brand trust on social media is no longer an option; it is an absolute must. In an era where consumer scepticism runs rampant, establishing and maintaining trust can set your brand apart from the competition. But what exactly is brand trust, and how can it be cultivated through social media? In this comprehensive guide, […]

Introduction If there is one powerful strategy that can humanize a brand and boost its presence in the most effective way, then employee advocacy would be the right one to go with. It is nothing new – it involves leveraging your employees as advocates to enhance the brand – both personal and organizational. What can […]

Introduction Employee advocacy is an excellent way to establish a positive brand image. In this blog, we have examined numerous statistics that highlight this business aspect holistically. Let’s see what the most crucial employee advocacy statistics are. Table of Contents Introduction Employee Advocacy Statistics: 5 Key Highlights The Essential Collection of Employee Advocacy Statistics that […]

Introduction Barbara Kimmel, a well-known name in business consulting, said: “Trust starts with trustworthy leadership.” Edelman, the global communications company, conducts a Trust Barometer survey each year on a global scale, and 2023 marks the 23rd year of this tradition. The Edelman Trust Barometer 2023 covers over 32,000 respondents from 28 countries expressing their stand […]

Reiterating the fact that employee motivation is important within an organization seems moot at this point. Yet, most organizations fail when it comes to this exact premise. A survey by Gallup found that over 70% of employees consider themselves disengaged at work. Do you know the number one reason why they feel disengaged? Yes, you guessed […]

Introduction Employee advocacy is no longer a mere string of corporate jargon. Today, it has become an active strategy with realistic business goals. While the traditional methods of marketing already work well in gaining consumer favour, it is the word from an employee of a brand that does the trick. Let’s look at employee advocacy […]

Close to 50% of the current world population is active on at least one social media platform, and each person spends an average of 2.5 hours on social media every day. (Oberlo) There are no two ways about it; every brand has to leverage social media for visibility and growth. That being said, which social […]

Introduction Trust is elemental to the current market. Given how flooded the world is with information, it is often a battle of wits when deciding to trust something. Yet, with scores of media houses, internet influencers, and activists populating the internet daily, trust is a hard-earned privilege. It is here that Edelman’s Trust Barometer becomes […]

B2B Social Media Marketing is at the tipping point of success. While it may seem like an obvious way to use Social Media to generate reach, engagement, and conversions, it is not quite the same as it is used in B2C marketing. The techniques used and purpose of use are quite different. Ranging from standard […]