What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning…
Continue readingWhat if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning…
Continue readingDid you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers…
Continue readingWhat is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating…
Continue readingThe social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities…
Continue readingWhen a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms…
Continue readingIn an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go…
Continue readingHave you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s…
Continue readingIt’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the…
Continue readingThe end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better…
Continue readingThere’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and a…
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