A Comprehensive Guide To Untap The True Potential Of Nano Influencer Marketing
The mantra for B2B marketing today is — if you want to go BIG, go NANO. Nano Influencer Marketing has been working well for businesses around the globe. Why? Because it’s REAL. Deep down, it is a play on human psychology. People are more likely to believe and engage with those, who are among them […]
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number of open jobs has outnumbered jobseekers for the second time in the past two decades [as per the US department of […]
Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one of our most important jobs is to find and attract customers to our brand – and to get the right message […]
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs. It’s great to be featured among so many other great blogs on branding, despite standing for one specific piece about branding, […]
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at which algorithms are changes across all the channels, it’s red flags all the way. The first name that pops to mind […]
