Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an entity that’s by itself neither alive nor dead (biological purgatory maybe?), but, given the perfect conditions, is capable of leveraging (and […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making […]
