What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something new. We’re just wired that way. And as social media platforms are going into overdrive to minimize the time between content […]
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So UGC, is not just another hot marketing tactic. As the flashy, younger digital equivalent of traditional word-of-mouth, you’d be forgiven for […]
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an entity that’s by itself neither alive nor dead (biological purgatory maybe?), but, given the perfect conditions, is capable of leveraging (and […]
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections. It is the most authentic version of brand content as it is co-created by an enthusiastic community of brand advocates. Product […]
Amplify Social Reach Through Focused Content Marketing
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing is much more complex, and it takes more than simply producing good content to succeed. It involves the strategic sharing of […]
