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UGC: Open sesame for a Goldmine of genuine engagement and business.

8 July 2019

23 March 2022

From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So UGC, is not just another hot marketing tactic. As the flashy, younger digital equivalent of traditional word-of-mouth, you’d be forgiven for […]

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