Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one of our most important jobs is to find and attract customers to our brand – and to get the right message […]
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation itself. With teams focused unwaveringly on achieving its own objectives, they end up having a decidedly limited view of the roles […]
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people – people that they know and trust. This type of authentic advocacy is hard if not impossible to replicate via other hard […]
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to you on your terms on your brand presence only? I never walked into a store with the purpose of saying good […]
