Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used […]
The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of the United States, neither left any stones unturned to reach out to their voters online. They have successfully turned into brand […]
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand can capitalize on is its very own people. Your employees are your best brand advocates – those who know your company […]
How to Create a Customer Advocacy Program
Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level of trust in […]
How to Turn Your Entire Staff into a Social Media Army
A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can help your brand conquer the market. A great way to do this is by turning your entire staff into a social […]
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created by someone else without you having paid for their recommendation. When it comes to lead generation, says a poll, earned media […]
5 Steps to a Successful Social Media Advocacy Plan
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO team has put together 5 steps that you need to tick off your checklist as part of your Social Media Plan. […]
Combating PR with Social Advocacy
Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard your good name as the richest jewel you can possibly be possessed of — for credit is like fire; when once you have kindled it, you may easily preserve […]
Social Media Novice-to-Pro in 6 Easy Steps
Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would be as common as ethics and diversity training. Well, social media has received a supercharged boost over the past 5 years […]
Why Use SOCXO To Feed Your Community
A post by Rodger Johnson, a leading Internal Communications expert, as appeared on www.sociallyrelevant.us
