Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies in the power of employee advocacy, wherein, brands can validate their marketing message through employee recommendations on social media. The way […]
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask […]
Why brands need to invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands use advocate and experts programs in their marketing. Brand advocates are 50% more likely to influence a purchase. Customers referred by […]
5 Key Steps to Building an Advocacy Marketing Program
Today, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish Clear Objectives: The first and foremost step is to establish clear objectives of the advocacy program in the context of budget, plan and team, to get real business outcomes. Get Advocates […]
Value of Advocacy Marketing
Advocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and word-of-mouth marketing, which will, in turn, help you to boost your brand’s social media reach. Boost Your Brand’s Social Media Reach in Real-Time with the help of the following you can […]
5 Steps to a Successful Social Media Advocacy Plan
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO team has put together 5 steps that you need to tick off your checklist as part of your Social Media Plan. […]
Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media
Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken the e-commerce world by storm. This isn’t news to us. What is interesting though is the role Social Media has on Sales figures this season and how Social Media Advocacy is […]
3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program
The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm the army! The ‘Arab spring’ or the ‘Egyptian revolution’ had its beginnings on social media. The thousands who used to congregate in Tahrir Square in 2011 had their daily […]
How Nonprofits Can Make Use Of Social Advocacy
A conversation with Julia Campbell
