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personal branding

6 Reasons Why Personal Branding Is Important for Brand Advocates

Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar lead? Is the opinion of your peers valued slightly more than yours, even in cases when you both take the same stance? Such seemingly illogical yet realistic occurrences can be attributed to the power of […]

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of the United States, neither left any stones unturned to reach out to their voters online. They have successfully turned into brand […]

Value of Advocacy Marketing

Advocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and word-of-mouth marketing, which will, in turn, help you to boost your brand’s social media reach. Boost Your Brand’s Social Media Reach in Real-Time with the help of the following you can […]

7 Advocacy Marketing Tips You Need to Learn Now

Advocacy marketing is a great way to gain a great brand reputation and increase online visibility. You must have known this when you got your advocacy marketing program up and running. We at SOCXO have put together 7 helpful advocacy marketing tips to inject some life into your program and give it a quick boost. […]

The Importance of Visual Appeal and Branding (Part 2)

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the visual aspect of your branding: Visual Storytelling Ever tried telling your workgroup a great marketing story, and realised midway that you’ve lost their interest? Ever tried telling them the same story, […]

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be seen on our own Facebook pages and Instagram posts. According to a study by Socialbakers, Facebook images constitute 93% of the most engaging posts when compared with status updates and links. This […]

Employees’ Personal Branding – Why It Is Important For Your Company

Many an HR manager is worried that an employee with a first-rate personal brand sells himself more than the company. But Mike Ambassador Bruny, with his long experience of helping individuals build their personal brands, believes on the contrary. An employee with a good personal brand generates significant ROIs to the company where he works […]

Personal Branding To Top-Notch Brand Advocacy – How To Connect The Dots

A conversation with Mike Ambassador Bruny Most brand managers agree that a group of employees with excellent personal brands could act as a catalyst in propelling a company’s brand name. But how can one find employees with first-rate personal brands? Even if you find them, how can you make them advocate your brand on social […]