What is Advocacy Marketing
Advocacy Marketing harnesses the power of your employees, customers and partners to transform them into trusted brand advocates. Advocacy marketing has become a popular buzzword in today’s digital world. Unleash the power of advocacy marketing to become a digitally enabled business for maximizing the online reputation of your company and brand advocates. Key stats that […]
Key Benefits of an Employee Advocacy Program
Employee Advocacy is a strategic, sustainable, organic program that drives employees to promote the organization (brand) that they work for. Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps businesses build employee influencers and generate organic reach for their content marketing efforts. Use the below benefits of […]
Why brands need to invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands use advocate and experts programs in their marketing. Brand advocates are 50% more likely to influence a purchase. Customers referred by […]
Five Goals to Consider in Using Advocacy Marketing
Advocacy marketing, like any other form of marketing, requires key goals to get the real outcomes for your business. Here are 5 goals from Socxo that helps you improve your advocacy marketing efforts. Improve Employer Brand: A well-planned advocacy marketing program can increase visibility and improve the brand reputation of your organization. Drive Employee Engagement: […]
5 Key Steps to Building an Advocacy Marketing Program
Today, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish Clear Objectives: The first and foremost step is to establish clear objectives of the advocacy program in the context of budget, plan and team, to get real business outcomes. Get Advocates […]
5 Tips to Improve Your Advocacy Marketing Efforts
Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it isn’t enough to set the ball rolling. Advocacy Marketing, like any other form of marketing, needs a proper plan in place to get the real outcomes for your business. Here are 5 tips from […]
Value of Advocacy Marketing
Advocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and word-of-mouth marketing, which will, in turn, help you to boost your brand’s social media reach. Boost Your Brand’s Social Media Reach in Real-Time with the help of the following you can […]
Branding and Social Advocacy – Match Made In Heaven
Social Advocacy and Branding are a match made in heaven. Only 15% of people trust a brand’s messages and ads. 84% of people trust people whom they know. But where’s the money going? TV – $78.8 billion (42%) Digital – $52.8 billion (28%) Print – $27.9 billion (15%) Radio – $17.6 billion (10%) Outdoor – […]
