A Comprehensive Guide to Influencer Marketing.
When you’re late for the race, it’s hard to make up. The only way you stand a good chance is not to run fast, but to run smart…pretty much what the industry is trying to do with influencer marketing. And this is where one kind of Influencers make perfect sense both ways. Enter Nano Influencers. […]
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right approach, strategy, and expectations. Face it – influencers make waves. It’s just about finding the right one(s) to turn your tide. […]
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people – people that they know and trust. This type of authentic advocacy is hard if not impossible to replicate via other hard […]
Three Ways To Measure Advocacy Marketing Program’s Success
Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it is trending in the business realm and is the best way brands can stay competitive. Thus, it is highly imperative to measure advocacy program’s success much alike any other organizational strategy. Leveraging advocacy marketing as […]
Attract New Audiences & Strengthen Brand Reach with Influencer Marketing
An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and foster engagement. When you combine these components together with influencer marketing, you open the door to the most valuable and competent […]
