Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right approach, strategy, and expectations. Face it – influencers make waves. It’s just about finding the right one(s) to turn your tide. […]
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people – people that they know and trust. This type of authentic advocacy is hard if not impossible to replicate via other hard […]
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an entity that’s by itself neither alive nor dead (biological purgatory maybe?), but, given the perfect conditions, is capable of leveraging (and […]
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
