Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right approach, strategy, and expectations. Face it – influencers make waves. It’s just about finding the right one(s) to turn your tide. […]
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
What is the Difference Between Advocacy Marketing & Paid Marketing?
Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the heart of its business who can passionately engage and create a new market within their network. As a marketing tool, advocacy […]
Attract New Audiences & Strengthen Brand Reach with Influencer Marketing
An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and foster engagement. When you combine these components together with influencer marketing, you open the door to the most valuable and competent […]
Build Your Brand with the Power of Influencer Marketing
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a potent force that has disrupted the traditional marketing mix! Your in-house workforce can shake up the marketing playing field by talking […]
4 Habits of Highly Influential Advocacy Marketers
Advocacy Marketers are the new age digital transformers who can make sure your organization increases its overall bottom line profits in a competitive business battlefield! Traditional marketing techniques have lost their sheen, and the modern customer makes sure to take reviews from the digital world before coming to a well-thought purchase decision. A loyal brand […]
Learn How Social Media Influencers Can Build Brand Awareness
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content in the digital domain? If yes, then you are capitalizing on the social influencer advertising boom that has dominated the marketing […]
Build Quality Leads With Influencer Marketing
Influencer marketing has disrupted the traditional advertising system and is an emerging trend that can help your brand drive quality traffic to maximize sales. The best way to build brand awareness in a digital space is to utilize key influential individuals to form a meaning relationship with target audiences. Employees, clients, stakeholders, and customers can […]
13 Key Stats That Prove The Rise of Consumers & Employee As Micro-Influencers
Are you looking for some interesting numbers that prove the Rise of consumer and employee micro-influencers in the modern day? Not yet convinced about why you should be seriously considering Advocacy Marketing? Here are some interesting statistics.
