Everything You Need To Know About Employer Branding
As we migrate from pure conventional marketing methods to hybrid new-age ones, employee branding stands out, especially when it comes to B2B marketing. The reputation of a business and the credibility it builds goes a long way in ensuring its success. This is especially true for B2B marketing as the target audience is another business, […]
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number of open jobs has outnumbered jobseekers for the second time in the past two decades [as per the US department of […]
Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.
“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of social media that’s getting us to the point where everything is social. Whether it’s about your dog, or about the food you eat, the people you meet, the people you work with… everything. In context, […]
How to get your Employer Branding to stand out in the madding crowd. Part Deux.
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable to attract and retain talent. This one is part deux. And was invited to post this on SOCXO blog itself. In this post I would like to share the “how to”. […]
The Importance of Visual Appeal and Branding (Part 2)
As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the visual aspect of your branding: Visual Storytelling Ever tried telling your workgroup a great marketing story, and realised midway that you’ve lost their interest? Ever tried telling them the same story, […]
The Importance of Visual Appeal and Branding
Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be seen on our own Facebook pages and Instagram posts. According to a study by Socialbakers, Facebook images constitute 93% of the most engaging posts when compared with status updates and links. This […]
