Employee Engagement – Is Your Organization Ready?
It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has a direct impact on the wellbeing of employees. This in turn affects their performance levels at work and determines their retention […]
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed plenty of feel-good reasons to boost employee advocacy, there are also quantifiable business benefits. In brief employee advocacy is the exposure […]
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs to be put into both. While this is true, it is important to note that if you need to kick-start an […]
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask […]
Five Goals to Consider in using Advocacy Marketing for Your Organization
A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets – Employees, Customers and Partners.As a modern marketer, the ultimate bottom-line is to harness the power of advocacy marketing […]
The Rules Have Changed
In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ According to the research, organisations were investing a whopping $720 million annually on employee engagement efforts. That was back in 2012. The numbers have obviously increased exponentially, as many more companies are recognising the […]
