4 Steps to Embrace Employee Advocacy
Employee advocacy is one of the most powerful marketing tools to get your brand on the map. Perhaps you know that already and have started off on an advocacy program. A few months in and maybe you’re struggling with making it a success, then you need to stop and think about what changes are required […]
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found that 50% of employees post messages, pictures or videos […]
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created by someone else without you having paid for their recommendation. When it comes to lead generation, says a poll, earned media […]
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs to be put into both. While this is true, it is important to note that if you need to kick-start an […]
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask […]
Why Organizations Prefer Advocacy Marketing in Today’s Digital World?
Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate marketing breaks through as a top priority for marketers.” Team SOCXO have put together the following list for why is there so much need for advocacy marketing in today’s digital […]
5 Reasons Why You Should Invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It is natural though, that you might have some questions about whether it is really worth investing in. We would like to help ease your concern. Consider the following 5 compelling reasons […]
The Future of Marketing: Employee Advocacy
Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn and adapt ASAP. With this in mind, SOCXO looks at trends and examines how Advocacy, and Employee advocacy in particular, is proving to be the future of Marketing. The wave of […]
5 Key Benefits of an Employee Advocacy Program
The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is to engage your employees productively. So, this people asset can be much more than just a workforce – they are the strongest marketing engine to build your online brand. Ask yourself […]
