Employee Advocacy – Is it the next generation word of mouth marketing?
Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making […]
5 key stats that prove Employee Advocacy is crucial in today’s digital world
Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic business potential in today’s digital world. It harnesses the power of employees, customers and partners by empowering them to be trusted […]
On-Demand Webinar: Unleash the power of gamification to harness an army of employee advocates
Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency in today’s digital world but organizations run social campaigns without tapping their employees to endorse and amplify its messages across social […]
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016 Edelman’s Trust Barometer, a post shared by an employee is trusted 6 times more than a post distributed by brands. So […]
5 Steps to Implement a Successful Employee Advocacy Program
As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust them to advocate for you; but if they don’t trust you then they could easily cause more damage to your brand […]
5 Key Benefits of an Employee Advocacy Program
Here is a presentation on 5 key benefits of an employee advocacy program. The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is to engage your employees productively. So, this people asset can be much more than just a workforce – […]
The Role of HR in Transforming Employees into Trusted Brand Advocates
Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards, and other online platforms to speak about the brand, such as giving favorable recommendations or spreading positive information about the brand. […]
Harness the Digital Skills of Your Employees and Customers
Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden treasures that lies within. More often than not, a detailed evaluation of your workforce and customer base will […]
How to Turn Your Entire Staff into a Social Media Army
A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can help your brand conquer the market. A great way to do this is by turning your entire staff into a social […]
5 Ways to Grow Employee Brand Advocates
Employees are your most valuable Sales people, Marketers, Advertisers, Spokesperson, Advocates, Influencers. As Brand Advocates, your employees have huge selling power. 5 Ways to Grow Employee Brand Advocates given below. Global Study of 2300 Employees by Weber Shaandwick 50% of employees post messages, pictures or videos on social media about their employer from time to […]
