Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2
In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program entail the following steps. LAUNCH It’s Launch Time! When you’re launching an employee advocacy program, it’s crucial that you create a […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1
If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their minds, and keep brands on their toes. This keeps employees engaged and motivates them to share the good word about their […]
Employee Engagement – Is Your Organization Ready?
It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has a direct impact on the wellbeing of employees. This in turn affects their performance levels at work and determines their retention […]
Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies in the power of employee advocacy, wherein, brands can validate their marketing message through employee recommendations on social media. The way […]
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed plenty of feel-good reasons to boost employee advocacy, there are also quantifiable business benefits. In brief employee advocacy is the exposure […]
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand can capitalize on is its very own people. Your employees are your best brand advocates – those who know your company […]
5 ways to Harness the Digital Skills of Your Employees and Customers
Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden […]
Harness the Digital Skills of Your Employees and Customers
Harness the Digital Skills that are already there in your employees and customers and you’ll find that you’re having way more exposure online than before! The skills are already there It isn’t only millennials who are actively pursuing digital skills, but older generations of the workforce are on it too! 35% of 45-54-year-olds and 23% […]
Three Employee Engagement Activities That You Can Start Doing Now
We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup): Greater attendance Higher performance Better Service Quality More likely to stay with their current company Here are 3 ways to drive […]
