4 Steps to Embrace Employee Advocacy
Employee advocacy is one of the most powerful marketing tools to get your brand on the map. Perhaps you know that already and have started off on an advocacy program. A few months in...
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are...
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power....
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created...
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs...
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition....
Why Organizations Prefer Advocacy Marketing in Today’s Digital World?
Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate marketing breaks through as a top priority for marketers.”...
5 Reasons Why You Should Invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. It is natural though, that you might have some questions about...
The Future of Marketing: Employee Advocacy
Marketing is an ever evolving ball game; new trends come and go every day, and if companies are to survive, they need to learn and adapt ASAP. With this in mind, SOCXO looks at...
5 Key Benefits of an Employee Advocacy Program
The industry experts agree that employees are the most valued assets of an organization. One of the key challenges in today’s digital world is to engage your employees productively. So, this people asset can...
Social Media Novice-to-Pro in 6 Easy Steps
Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By the year 2020, social media training in the workplace would...
Ring in Xmas Sales and Cheer with Employee Advocacy on Social Media
Christmas, the season to be jolly for shoppers and consequently for retailers, is here. Shopping for Christmas has migrated from stores and has taken the e-commerce world by storm. This isn’t news to us....
6 Ways Companies Can Share Internal Communication With The Team
Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, there are! Team SoCXO has put together a list of communication methods that will...
3 Ways To Boost Your Employee Advocacy Program
Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright spark in your marketing team) picked up on...
Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?
A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more trust. Why? Because we feel that an employee would not spread the good word...
Three Best Steps To Drive Employee Advocacy In An Organization
A conversation with Chad Pollitt.
