Browsing Tags

employee advocacy marketing

Time to think Employee Advocacy 2.0.

Let’s get this right, many brands are already doing some kind of employee communications and also promoting employee advocacy models. They are already doing this with or without any specific platform or tool as well. However, at times they are-a-changing to Employee Advocacy 2.0 What most are doing is merely facilitating content to reach employees […]

Advocacy Marketing as a Channel for Digital Marketing

The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized that advocacy marketing is a vital tool that can be utilized effectively to revamp slow-paced traditional marketing campaigns. It can help […]

5 ways to Harness the Digital Skills of Your Employees and Customers

Here is a presentation on 5 ways to harness the digital skills of your employees and customers. Evaluating the skill set in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden […]

Three Employee Engagement Activities That You Can Start Doing Now

We would like to show you the effective drivers of employee engagement in the infographic below. 32% of U.S. workers are engaged in their jobs, and when compared to their peers show (Source: Gallup): Greater attendance Higher performance Better Service Quality More likely to stay with their current company Here are 3 ways to drive […]

Employee Advocacy – Is it the next generation word of mouth marketing?

Word-of-Mouth Marketing has always been the best weapon in a marketer’s arsenal. A study by Ogilvy, Google and TNS says that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision! For those of you who think this is only for B2C, you will be surprised to know that 83% of B2B buyers are researching online before making […]

5 key stats that prove Employee Advocacy is crucial in today’s digital world

Every business is going digital today and the impact of social media in trusting and recommending brands has become the need of the hour. Advocacy marketing has become a new buzzword and has strategic business potential in today’s digital world. It harnesses the power of employees, customers and partners by empowering them to be trusted […]

5 Steps to Implement a Successful Employee Advocacy Program

As we’ve seen recently, a requirement for having a viable and powerful employee advocacy program is for you to trust your employees and for them to trust you. Of course, you need to trust them to advocate for you; but if they don’t trust you then they could easily cause more damage to your brand […]

The Role of HR in Transforming Employees into Trusted Brand Advocates

Employee advocacy means activities employees undertake in their personal capacity, to make the brand they work for popular among their circle of influence. Employees use their social media accounts, chat forums, email, discussion boards, and other online platforms to speak about the brand, such as giving favorable recommendations or spreading positive information about the brand. […]

Harness the Digital Skills of Your Employees and Customers

Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden treasures that lies within. More often than not, a detailed evaluation of your workforce and customer base will […]

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team Socxo heavily believe in and advocate is that a company’s greatest asset is its employees. Why is that? Because your employees are like an army that can help your brand conquer the market. A great way to do this is by turning your entire staff into a social […]