Trust Amidst Fear: Edelman Trust Barometer 2021
The latest Edelman Trust Barometer report highlights the changing trust patterns against the backdrop of the Coronavirus pandemic. Here’s our take on the 21st edition of the global survey and it points us to two opposing emotions. Trust and Fear. The Edelman Trust Barometer findings are based on an online survey of 33,000+ respondents from […]
The Trust Paradoxes; Edelman Trust Barometer 2020.
“We now observe an Alice in Wonderland moment of elite buoyancy and mass despair,” Edelman said in an essay reflecting on the Edelman Trust Barometer 2020. The latest Edelman Trust Barometer report reveals continued distrust among consumers, despite the trust index increasing by a point from the previous year. The study, based on a survey of over 34,000 […]
