How to Create a Customer Advocacy Program
Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on between people who trust each other. According to Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level of trust in […]
5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly right. A recent article in the Social Media Examiner shared this interesting insight by Customer Advocacy Consultant and Coach Joey Coleman: “Customer […]
What are the different components of Advocacy
The advocates spread positive word-of-mouth recommendations about your company’s brand and performance. Different components of Advocacy are given below. Components of Advocacy Brand Advocacy The main tenet of brand advocacy is to create your brand and build its reputation and extend its reach. Through positive word-of-mouth marketing, brand advocates spread the good news about your […]
Value of Advocacy Marketing
Advocacy marketing is the process of inciting and equipping your employees, customers and partners to generate buzz around your brand through social mentions and word-of-mouth marketing, which will, in turn, help you to boost your brand’s social media reach. Boost Your Brand’s Social Media Reach in Real-Time with the help of the following you can […]
