The Importance of Visual Appeal and Branding
Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be seen on our own Facebook pages and Instagram posts. According to a study by Socialbakers, Facebook images constitute 93% of the most engaging posts when compared with status updates and links. This […]
Branding and Social Advocacy – Match Made In Heaven
Social Advocacy and Branding are a match made in heaven. Only 15% of people trust a brand’s messages and ads. 84% of people trust people whom they know. But where’s the money going? TV – $78.8 billion (42%) Digital – $52.8 billion (28%) Print – $27.9 billion (15%) Radio – $17.6 billion (10%) Outdoor – […]
