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brand development strategies

Why Building a Strong Employer Brand is Important?

An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number of open jobs has outnumbered jobseekers for the second time in the past two decades [as per the US department of […]

5 Ways Your Employee Can Supercharge Your Brand Image

Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of emotions and community building. Here are 5 ways your employee can supercharge your brand image. Cultivate the culture of discussion Excluding […]

5 Ways the Power of Employee Advocacy Can Elevate Your Brand

Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active employee participation at workspaces and beyond. This is made possible with employee advocacy programs. As an upcoming concept, employee advocacy offers exciting fresh opportunities waiting to be tapped. If accurately applied, employee advocacy can elevate […]