5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have brand advocates – check. You need to plan rewards – check. You have a ton of ideas. Check. And you’ve worked […]
6 Reasons Why Personal Branding Is Important for Brand Advocates
Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar lead? Is the opinion of your peers valued slightly more than yours, even in cases when you both take the same stance? Such seemingly illogical yet realistic occurrences can be attributed to the power of […]
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely valuable assets in enhancing a brand’s reach, visibility as well as growth. So How Can A Brand Turn Its Most Satisfied […]
Difference Between Brand Ambassadors & Brand Advocates
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers is the extent of social influence they attract and the impact it has on the brand that hires their help. Brand […]
The Age of Employee Advocacy is Here to Stay
Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part to play in making this a reality. The biggest asset a brand can capitalize on is its very own people. Your employees are your best brand advocates – those who know your company […]
5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly right. A recent article in the Social Media Examiner shared this interesting insight by Customer Advocacy Consultant and Coach Joey Coleman: “Customer […]
