How to Encourage Brand Advocacy Through Employee Engagement
We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO have put together the following ways that you can encourage brand advocacy through your employee engagement program. Clearly define the company […]
Harness the Digital Skills of Your Employees and Customers
Evaluating the skillset in your workforce and in your customer base is vital to your business growth. If you haven’t done that yet, we at team SOCXO urge you to do in order to uncover the hidden treasures that lies within. More often than not, a detailed evaluation of your workforce and customer base will […]
5 Ways to Grow Employee Brand Advocates
Here is a presentation on 5 ways to grow your employee brand advocates. As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found that 50% of employees post messages, pictures or videos in social media about their employer from time to time; 39% have […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
We here at team SOCXO love advocacy marketing. In fact, that’s why we’ve worked so hard to bring you the social advocacy marketing platform that can transform your employees, customers and partners into trusted brand advocates. Have you tried it yet? If not, here’s a list of four compelling reasons why brands should invest in […]
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found that 50% of employees post messages, pictures or videos […]
Employee Advocacy – Rise of the Employee Marketer
Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Earned Media comes in. Earned Media is any publicity that is created by someone else without you having paid for their recommendation. When it comes to lead generation, says a poll, earned media […]
7 Advocacy Marketing Tips You Need to Learn Now
Advocacy marketing is a great way to gain a great brand reputation and increase online visibility. You must have known this when you got your advocacy marketing program up and running. We at SOCXO have put together 7 helpful advocacy marketing tips to inject some life into your program and give it a quick boost. […]
5 Myths of Advocacy Marketing
Though the many virtues of Advocacy Marketing have been expounded upon on the internet, we have noticed that many brands have a few apprehensions about starting off with Advocacy Marketing. This is largely because of the myths that surround the concept of Advocacy marketing. So we at team SOCXO have put this blog together to […]
5 Steps to a Successful Social Media Advocacy Plan
The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan before we get our Advocacy Marketing efforts rolling. SOCXO team has put together 5 steps that you need to tick off your checklist as part of your Social Media Plan. […]
