How Word Of Mouth Influences Your Brand Image & Buyer Decisions
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness, visibility and amplify reach. When a brand’s employees or customers share the brand content with their personal social connections, they are […]
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely valuable assets in enhancing a brand’s reach, visibility as well as growth. So How Can A Brand Turn Its Most Satisfied […]
Difference Between Brand Ambassadors & Brand Advocates
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers is the extent of social influence they attract and the impact it has on the brand that hires their help. Brand […]
Learn How Social Media Influencers Can Build Brand Awareness
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for your organization? Are you putting out regular authentic brand-related content in the digital domain? If yes, then you are capitalizing on the social influencer advertising boom that has dominated the marketing […]
Amplify Your Social Reach With Brand Advocacy
It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best marketing arsenal that an organization can possess! Employees, partners, customers, and stakeholders can prove to be invaluable assets in your journey of advocacy and can help your brand awareness levels […]
Shape Thought Leadership Through Your Brand Advocates
The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing. When employees become your brand crusaders in a digital space, there is bound to be a positive ripple effect on your […]
Social Media Content – The Key to Advocacy Marketing Success
There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can immediately boost brand awareness levels and lend an aura of credibility to your marketing campaign. Social Media Advocacy is the future […]
Is Advocacy Marketing Helpful for E – Commerce Platforms?
Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern customer is technologically empowered and gains confidence from online research before making purchase decisions. According to a Nielson report, 92% of […]
How Advocacy Marketing Can Drive ROI for Marketing Campaigns
Advocates are a company’s best salespersons! There’s no doubt that advocacy marketing can transform the way you pitch your brand out in a world that is bombarded by digital content. Having your brand promoted by people who are closely associated to it gives a touch of credibility and reliability to your marketing campaigns. Internal advocates […]
How Advocacy Marketing Affects Paid Vs Earned Media
Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line results. Advocacy marketing can dramatically increase your brand visibility in the content realm; there is no doubt that getting your customers […]
