UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So UGC, is not just another hot marketing tactic. As the flashy, younger digital equivalent of traditional word-of-mouth, you’d be forgiven for […]
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media burst in on the scene about a decade ago. Since the advent of social media, advertisers have suddenly realized the sheer […]
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for your brand. In other words, customer advocacy is your best strategy to build and nurture brand authenticity and trust. That said, […]
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small. And that’s not all. They also embed trust in the message they transmit.
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to you on your terms on your brand presence only? I never walked into a store with the purpose of saying good […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed to some kind of content. Like, right now– you’re reading this! The most common form of content that most of us […]
How To Build A Thriving Community For Brand Advocacy?
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision on trustworthy peer recommendations. According to Google research, around 60% of business technology customers run a search for peer testimonials prior […]
Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing for business functions, skill sets and industry expertise. As we progress into the digital era, employees are claiming a greater stake in driving authenticity & trustworthiness into brand advocacy. At certain […]
