What is the Difference Between Advocacy Marketing & Paid Marketing?
Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the heart of its business who can passionately engage and create a new market within their network. As a marketing tool, advocacy […]
Simplifying Advocacy Marketing
The end goal of any marketing strategy is to forge deep and meaningful connections with your customer base and what could be a better way to do so than harnessing the latent power of your dynamic brand advocates! People trust recommendations given to them by their friends, family, and colleagues as it imparts a deeper […]
Shape Thought Leadership Through Your Brand Advocates
The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos as an emerging trend which will define the future of marketing. When employees become your brand crusaders in a digital space, there is bound to be a positive ripple effect on your […]
Social Media Content – The Key to Advocacy Marketing Success
There is no better way to promote your brand than utilizing the untapped power of social media! If your employees’ and partners act as your trusted third-party cheerleaders on social media instruments, you can immediately boost brand awareness levels and lend an aura of credibility to your marketing campaign. Social Media Advocacy is the future […]
Is Advocacy Marketing Helpful for E – Commerce Platforms?
Online marketing has completely revolutionized the way we shop! There is an explosion of e-commerce firms in the digital space and the retail industry is thriving in the era of internet supremacy. The modern customer is technologically empowered and gains confidence from online research before making purchase decisions. According to a Nielson report, 92% of […]
How Advocacy Marketing Affects Paid Vs Earned Media
Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line results. Advocacy marketing can dramatically increase your brand visibility in the content realm; there is no doubt that getting your customers […]
How to Encourage Brand Advocacy Through Employee Engagement
We’ve talked in the past about getting your employees engaged to help drive employee advocacy and achieve excellence in your workforce. To get your brand in on the action too, we at team SOCXO have put together the following ways that you can encourage brand advocacy through your employee engagement program. Clearly define the company […]
4 Guidelines to Measure Your Brand Advocacy Success
You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s no common, generic formula that can be applied to calculate success for all scenarios. Things can get a little more difficult […]
Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
