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How To Build A Thriving Community For Brand Advocacy?

13 April 2018

28 January 2021

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation. Much like the consumer community, B2B marketers are increasingly placing their buying decision on trustworthy peer recommendations. According to Google research, around 60% of business technology customers run a search for peer testimonials prior […]

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