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Brand Advocacy Challenges

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Brand Advocacy Challenges

Current Challenges of Social Engagement Brand Advocacy

19 June 2017

28 January 2021

Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about the brand. It involves proactively engaging employees to promote an organization in their personal network. They become the brand ambassadors over social media such as Facebook, Twitter, YouTube, Instagram and other relevant channels. Launching such a program can have the […]

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