Brand Advocacy: A Comprehensive Guide.
Good branding is at the heart of any successful business. We all know that and so we get on to achieving brand visibility – social sharing, billboards, glossy brochures … the works. But the most powerful of them all is a process called Brand Advocacy. Yet, even after all those marketing activities and the push […]
Businesses, Take Note: Build Trust in Times of Crisis.
“I would rather lose money than trust.” Robert Bosch Never before have these words rung truer than they do today when the world has been brought buckling down to its knees – with no distinction given to country, race, or religion. And as the creepy tentacles of the coronavirus spread further still, choking the breath […]
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business growth through Brand Advocacy. This could be your tool to build organic Social Media Engagement. Imagine this, how would you like […]
Brand Advocacy and SEO. It’s Tango time!
Let’s start this by asking do you think SEO can be impacted through Advocacy? Ever thought about it? To any marketer worth his salt, the value of positive press is a no brainer. Yet, when it comes to Brand Advocacy, it’s nearly funny how many brands are still sitting on the fence. We now live […]
Partner Advocacy: Power up your Channel Partners to surge ahead.
Let’s face it. The buzz around marketing technology and media and the thinning of lines between marketing and sales is reaching a tipping point. Indirect sales is where Channel Partners come in. This is where Partner Advocacy comes in. Channel Partners, are often looked at as an extension of sales. While marketing steps into the […]
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching. And wondering if you have a plan. What’s not okay is yet again brushing it under the rug and “Livin’ on a Prayer,” […]
Brand Advocacy Metrics that Matter
It doesn’t matter where you are on your advocacy journey – one thing you need to be downright sure about is how you’re going to measure the impact of your efforts. Enter the world of Brand Advocacy Metrics. Simply put, if you can’t measure the impact of your advocacy program, you: Wouldn’t know whether or not […]
5 Things You Shouldn’t Do When Rewarding Brand Advocates.
So you have an army of Brand Advocates, all rounded up, wrapped up in a bow, and raring to go. What next? Okay, maybe that was pushing it. Let’s break it down. You have brand advocates – check. You need to plan rewards – check. You have a ton of ideas. Check. And you’ve worked […]
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at which algorithms are changes across all the channels, it’s red flags all the way. The first name that pops to mind […]
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation itself. With teams focused unwaveringly on achieving its own objectives, they end up having a decidedly limited view of the roles […]
