Three Employee Engagement Activities That You Can Start Doing Now
How engaged are your employees? Are you looking for more employee engagement activities to get them engaged? Well before planning activities and crunching numbers, realise that employee engagement is a mindset. Your employees are real people, with ideas, ambitions, challenges and accomplishments. This isn’t just limited to the workplace, but also outside of it. They […]
5 Ways to Grow Employee Brand Advocates
We’ve said it here before at Team SOCXO and we’ll say it again: Your most valuable sales people, marketers, advertisers, influencers, spokespersons, advocates are your employees! As brand advocates, your employees have huge selling power. In fact, a global study of 2300 employees by Weber Shandwick found that 50% of employees post messages, pictures or videos […]
What is Advocacy Marketing
Advocacy Marketing harnesses the power of your employees, customers and partners to transform them into trusted brand advocates. Advocacy marketing has become a popular buzzword in today’s digital world. Unleash the power of advocacy marketing to become a digitally enabled business for maximizing the online reputation of your company and brand advocates. Key stats that […]
Why you need Employee Engagement to Kickstart Employee Advocacy
There is an intrinsic link between employee engagement and employee advocacy and Team SOCXO has brought this out in earlier blogs. Both are co-dependant on each other and an equal measure of effort needs to be put into both. While this is true, it is important to note that if you need to kick-start an […]
How Employee Engagement Drives Employee Advocacy
Speaking about how his sailors came to be such a tight unit, Mike Abrashoff former Commander of the USS Benfold, said: “It all came down to employee engagement. It all came down to recognition. It all came down to leadership, which led to every sailor feeling ownership and accountability for the results. You can ask […]
Key Benefits of an Employee Advocacy Program
Employee Advocacy is a strategic, sustainable, organic program that drives employees to promote the organization (brand) that they work for. Socxo is a leading Brand Advocacy platform that helps brands build, manage, and measure social media advocacy. Socxo helps businesses build employee influencers and generate organic reach for their content marketing efforts. Use the below benefits of […]
Why brands need to invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands use advocate and experts programs in their marketing. Brand advocates are 50% more likely to influence a purchase. Customers referred by […]
Five Goals to Consider in Using Advocacy Marketing
Advocacy marketing, like any other form of marketing, requires key goals to get the real outcomes for your business. Here are 5 goals from Socxo that helps you improve your advocacy marketing efforts. Improve Employer Brand: A well-planned advocacy marketing program can increase visibility and improve the brand reputation of your organization. Drive Employee Engagement: […]
5 Key Steps to Building an Advocacy Marketing Program
Today, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish Clear Objectives: The first and foremost step is to establish clear objectives of the advocacy program in the context of budget, plan and team, to get real business outcomes. Get Advocates […]
5 Tips to Improve Your Advocacy Marketing Efforts
Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it isn’t enough to set the ball rolling. Advocacy Marketing, like any other form of marketing, needs a proper plan in place to get the real outcomes for your business. Here are 5 tips from […]
