5 Tips to Convert your Customers into Brand Advocates
TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it might surprise you to know that you are only partly right. A recent article in the Social Media Examiner shared this interesting insight by Customer Advocacy Consultant and Coach Joey Coleman: “Customer […]
Five Stats about Advocacy Marketing
Advocacy Marketing is the best form of marketing at the moment and looks like it will be the preferred form of marketing for years to come. We are not just saying it! Here are 5 Stats about Advocacy Marketing that Team SOCXO has put together to prove this right! Brand Messages reach significantly further when […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
What is advocacy marketing and the reasons to invest in it? Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people in many ways, such as through reviews and social media mentions. It prompts the most enthusiastic brand advocates to amplify the […]
4 Guidelines to Measure Your Brand Advocacy Success
Is it possible to calculate the success of an advocacy campaign? Yes. we have given guidelines to measure brand advocacy success in the infographic below. How do you calculate the success of an advocacy program? Define the goals for your campaign. Identify key factors and indicators to measure success. Don’t just focus on direct number […]
Encouraging Employee Advocacy – Is Gamification the answer?
To gamify or not to gamify is the question. By now, there is no doubt on anyone’s mind that employee advocacy plays a key role in boosting brand visibility. As reiterated by the 2016 Edelman’s Trust Barometer, a post shared by an employee is trusted 6 times more than a post distributed by brands. So […]
What are the Different Components of Advocacy?
Here is a presentation on what are the different components of advocacy? The advocates spread positive word-of-mouth recommendation about your company brand and performance. Some of the most popular components of advocacy are:
5 Tips to Improve Your Advocacy Marketing Efforts
Here is a presentation on 5 tips to improve your advocacy marketing efforts. Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it isn’t enough to set the ball rolling. Here are 5 tips from SOCXO that helps you to improve your Advocacy Marketing […]
5 Key Steps to Building an Advocacy Marketing Program
Here is a presentation on 5 key steps to building an advocacy marketing program. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets- Employees, Customers and Partners. SOCXO helps your organization to build a successful advocacy marketing program. It generates more qualified leads by transforming your […]
4 Guidelines to Measure Your Brand Advocacy Success
You know it, and we know it – a basic tenet of any marketing campaign is that it needs a way to measure its success. However, each campaign is different and so unfortunately there’s no common, generic formula that can be applied to calculate success for all scenarios. Things can get a little more difficult […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
We here at team SOCXO love advocacy marketing. In fact, that’s why we’ve worked so hard to bring you the social advocacy marketing platform that can transform your employees, customers and partners into trusted brand advocates. Have you tried it yet? If not, here’s a list of four compelling reasons why brands should invest in […]
