How Advocacy Marketing Affects Paid Vs Earned Media
Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the concept of advocacy marketing as a tool that can completely revolutionize your bottom line results. Advocacy marketing can dramatically increase your brand visibility in the content realm; there is no doubt that getting your customers […]
Power up Employee Engagement through Gamification.
A gamified employee advocacy program should improve the professional development and personal brand of employee brand advocates. Gamification. A much-abused word. But in the real sense a great way to generate engagement for your program and content. If used right. It’s like a great promotional scheme mixed with a treasure hunt to heighten the FOMO […]
Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy
You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 2
In Part 1 of this write-up, we took you through the ways in which you can kickstart your employee advocacy program and communicate its requirements to your employees. The final stages of the program entail the following steps. LAUNCH It’s Launch Time! When you’re launching an employee advocacy program, it’s crucial that you create a […]
Kickstart your Employee Advocacy Program with these Easy Steps! – Part 1
If there’s one thing that separates a good brand from a great one, it’s how well it can create a special connection with its employees. The best advocacy programs empower employees to speak their minds, and keep brands on their toes. This keeps employees engaged and motivates them to share the good word about their […]
Employee Engagement – Is Your Organization Ready?
It would seem that the whole buzz around employee engagement is a mere passing trend, however, it couldn’t be further from the truth. Employee engagement matters to the productivity of an organization and has a direct impact on the wellbeing of employees. This in turn affects their performance levels at work and determines their retention […]
Boost Your Marketing Campaign with Employee Advocacy
Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help reduce the overall spend on marketing that businesses incur annually. The answer lies in the power of employee advocacy, wherein, brands can validate their marketing message through employee recommendations on social media. The way […]
Employee Advocacy: The Need of the Hour
Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like a metric that pays off in ‘soft benefits’. While there are indeed plenty of feel-good reasons to boost employee advocacy, there are also quantifiable business benefits. In brief employee advocacy is the exposure […]
The Social Face of Politics
Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Narendra Modi to Donald Trump, the newly elected President of the United States, neither left any stones unturned to reach out to their voters online. They have successfully turned into brand […]
Advocacy Marketing for the B2B Market? YES it works!
Does Advocacy Marketing work for the B2B Market? The answer is a resounding YES. Though Advocacy Marketing has seen unrivalled success in the B2C market, sceptics have raised doubts on whether this would work in the B2B scenario. Read on and see how it has been proved beyond reasonable doubt that Advocacy Marketing definitely works […]
