Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to you on your terms on your brand presence only? I never walked into a store with the purpose of saying good […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed to some kind of content. Like, right now– you’re reading this! The most common form of content that most of us […]
How Socxo The Advocacy Marketing Platform Works For The Financial Sector
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be effective under such restrictive conditions? The truth be told, regulated industries have no choice but to turn to alternate social selling platforms. There are two reasons for this: the first being […]
Advocacy Marketing: Impact of Employee Communication & Engagement
If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is the fuel that sets the wheels of employee advocacy into motion. Here are the 6 ways employee communication and engagement impact employee advocacy Improves Employee Retention & Loyalty When you seek the input […]
How to A/B Test Your Advocacy Marketing Content
If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plans as well. For instance, marketing & sales material are often tested by companies to ensure that the best-performing ones are published to the target audience. Emailers, web pages, […]
Boost Organic Traffic with Advocacy Marketing
Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed on their users’ social media news feed. Then there is the trust factor that is proving more challenging for brands, as […]
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively engage their stakeholders to provide third-party validation and positive relevance to the brand perception. In addition, passionate brand advocates can refurbish the brand communication by creating exceptionally effective content to influence […]
Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites, enabling complete control on the content management as well as offering prominent targeting solutions are some of the features that make paid marketing appear highly preferable. However, with the boom of […]
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice & amplifying it to refurbish the way a brand is perceived by the target audience is at the core of any advocacy marketing strategy. However, considering the decline of trust on social […]
