What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something new. We’re just wired that way. And as social media platforms are going into overdrive to minimize the time between content […]
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs. It’s great to be featured among so many other great blogs on branding, despite standing for one specific piece about branding, […]
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at which algorithms are changes across all the channels, it’s red flags all the way. The first name that pops to mind […]
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation itself. With teams focused unwaveringly on achieving its own objectives, they end up having a decidedly limited view of the roles […]
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people – people that they know and trust. This type of authentic advocacy is hard if not impossible to replicate via other hard […]
55 Advocacy Marketing Statistics to get your leadership team buy-in to it!
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to know – right here, in one place, and gift-wrapped with a bow. Segregated for convenience, kept fresh for relevance. Feel free […]
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media burst in on the scene about a decade ago. Since the advent of social media, advertisers have suddenly realized the sheer […]
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for your brand. In other words, customer advocacy is your best strategy to build and nurture brand authenticity and trust. That said, […]
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to a Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level […]
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
