Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation itself. With teams focused unwaveringly on achieving its own objectives, they end up having a decidedly limited view of the roles […]
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed to some kind of content. Like, right now– you’re reading this! The most common form of content that most of us […]
Advocacy Marketing as a Channel for Digital Marketing
The digitally enriched business landscape is a perfect launch pad to collaborate with your most important organizational assets – an engaged set of employees, delighted customers, and trusted partners. The modern marketer has realized that advocacy marketing is a vital tool that can be utilized effectively to revamp slow-paced traditional marketing campaigns. It can help […]
5 Key Steps to Building an Advocacy Marketing Program
Here is a presentation on 5 key steps to building an advocacy marketing program. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets- Employees, Customers and Partners. SOCXO helps your organization to build a successful advocacy marketing program. It generates more qualified leads by transforming your […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
We here at team SOCXO love advocacy marketing. In fact, that’s why we’ve worked so hard to bring you the social advocacy marketing platform that can transform your employees, customers and partners into trusted brand advocates. Have you tried it yet? If not, here’s a list of four compelling reasons why brands should invest in […]
5 Key Steps in Advocacy Marketing Program
A Weber Shandwick study estimated that 50% of US employees are active in sharing content on their employers. Today, social media opens up a new world of advocacy opportunities to tap and motivate important marketing assets – Employees, Customers and Partners. As a modern marketer, the ultimate bottom-line is to harness the power of advocacy […]
