How to Identify Your Customers as Micro-Influencers
Goodby influencers. Hello, Micro-influencers. If there’s one thing that businesses and brands need to invest in, it’s trust. And that is what’s delivered when you connect authentic Customers as Micro-Influencers to your marketing programs. They engage and give you “true-value” reach and more importantly brand message recall. The simple reason ? They are authentic brand […]
4 Compelling Reasons Why Brands Should Invest in Advocacy Marketing
What is advocacy marketing and the reasons to invest in it? Advocacy marketing focuses on getting your current employees, influencers, customers and partners to share their positive experiences with your company to other people in many ways, such as through reviews and social media mentions. It prompts the most enthusiastic brand advocates to amplify the […]
What is Advocacy Marketing
Advocacy Marketing harnesses the power of your employees, customers and partners to transform them into trusted brand advocates. Advocacy marketing has become a popular buzzword in today’s digital world. Unleash the power of advocacy marketing to become a digitally enabled business for maximizing the online reputation of your company and brand advocates. Key stats that […]
Why brands need to invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. Key Stats that Prove Advocacy is Crucial Just 20% of brands use advocate and experts programs in their marketing. Brand advocates are 50% more likely to influence a purchase. Customers referred by […]
What are the different components of Advocacy
The advocates spread positive word-of-mouth recommendations about your company’s brand and performance. Different components of Advocacy are given below. Components of Advocacy Brand Advocacy The main tenet of brand advocacy is to create your brand and build its reputation and extend its reach. Through positive word-of-mouth marketing, brand advocates spread the good news about your […]
Five Goals to Consider in Using Advocacy Marketing
Advocacy marketing, like any other form of marketing, requires key goals to get the real outcomes for your business. Here are 5 goals from Socxo that helps you improve your advocacy marketing efforts. Improve Employer Brand: A well-planned advocacy marketing program can increase visibility and improve the brand reputation of your organization. Drive Employee Engagement: […]
5 Key Steps to Building an Advocacy Marketing Program
Today, social media opens up a new world of Advocacy Opportunities to tap and motivate important marketing assets – employees, customers and partners. Establish Clear Objectives: The first and foremost step is to establish clear objectives of the advocacy program in the context of budget, plan and team, to get real business outcomes. Get Advocates […]
5 Tips to Improve Your Advocacy Marketing Efforts
Advocacy Marketing is the best thing that could ever happen to your business; there is no doubt about that! But it isn’t enough to set the ball rolling. Advocacy Marketing, like any other form of marketing, needs a proper plan in place to get the real outcomes for your business. Here are 5 tips from […]