Your guide to Organic Social Media Marketing
Most brands believe paid marketing is the main way forward when it comes to social media because of the saturation of content and users. In this article, we will debunk this theory and give you a blueprint for successful organic social media marketing. Social media is no more just a platform for ‘socializing’ but a […]
The Social Media Brand Ambassador Program Playbook
Did you know: 54% of social media users use the platform to research brands, while 71% of consumers are more likely to complete a purchase based on a social media referral! And that, is where Social Media Brand Ambassador Programs come in. In an age when the digital ecosystem is overcrowded, making organic growth difficult, […]
How Businesses and Brands are Communicating They Care in Times of Crisis.
In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe and – bringing people, businesses, and governments to their knees in terms of fighting the spread. As healthcare professionals and government authorities across countries are battling the worst of the spread, businesses, too, are stepping up and doing […]
4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis
With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things are not going to be the same again, not for a long, long time. The sooner we accept that, the faster […]
3 Ways to Reach Out to Employees About Safety During the Covid Crisis
After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except Wuhan (ground zero of the pandemic), the helplessness, fear, and dread has snowballed. With a vaccine still looking like a distant […]
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business growth through Brand Advocacy. This could be your tool to build organic Social Media Engagement. Imagine this, how would you like […]
The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.
Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then, this one is quite the opposite so we recon you might find interesting. Here’s how we thought about it. There are […]
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching. And wondering if you have a plan. What’s not okay is yet again brushing it under the rug and “Livin’ on a Prayer,” […]
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right approach, strategy, and expectations. Face it – influencers make waves. It’s just about finding the right one(s) to turn your tide. […]
