Your guide to Organic Social Media Marketing
Most brands believe paid marketing is the main way forward when it comes to social media because of the saturation of content and users. In this article, we will debunk this theory and give...
The Social Media Brand Ambassador Program Playbook
Did you know: 54% of social media users use the platform to research brands, while 71% of consumers are more likely to complete a purchase based on a social media referral! And that, is...
How Businesses and Brands are Communicating They Care in Times of Crisis.
In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe and – bringing people, businesses, and governments to their knees in terms of fighting the spread. As...
4 Strategies to Ensure That Your Business Lives Beyond the COVID-19 Crisis
With uncertainty running rife across markets, it’s time to ditch strategy as you know it – because there’s no way it’s going to work in the new normal. One thing is for sure. Things...
3 Ways to Reach Out to Employees About Safety During the Covid Crisis
After all, their safety and well-being is your first concern. It’s been over three months since we first started hearing about the coronavirus crisis. It’s only that for the rest of the world except...
Growth hacking Social Media Engagement… Organically.
Growth Hacking is much less a freak chance than it is the result of a series of deliberate steps taken to expand exponentially. One of them is a focussing your attention to drive business...
The Anti-Trends: 11 Social Media Trends That’ll Die in 2020.
Let’s cut to the chase this time. It’s the end of the year, you’ve got your foot nearly out the door. You don’t have the inclination for yet another Social Media Trends post. But then,...
To Post or Not to Post on Social Media. That’s the question.
Posting on social media is a given. But are there any best hacks or mixes?
The Top 3 Ways to Create Shareable Content.
How do you go about your content creation? It’s okay if you shook your head and blinked. It’s even okay if you took a quick furtive look around you to see if anyone’s watching....
Influencer Marketing: Blue-eyed Baby or Brat?
While a lot has been said about Influencer Marketing, many of which, have been indicative of the latter, truth be told, it actually has immense potential to be the former – given the right...
What’s Your Social Currency?
What if you’re a multimillionaire and you never even knew about it? As marketers, we’re forever trying to create something. Be it market positioning or the next big campaign, we’re always working on something...
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs....
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at...
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation...
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people –...
55 Advocacy Marketing Statistics to get your leadership team buy-in to it!
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to...
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media...
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for...
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to...
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by...
