What Sales Folk seek to get active on Social Selling?
Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business...
28Aug 2019
19Aug 2019
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough...
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5Aug 2019
Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising...
30Jul 2019
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating....
29Jul 2019
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially...
22Jul 2019
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t?...
15Jul 2019
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote...
8Jul 2019
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of...
2Jul 2019
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes...
24Jun 2019
55 Advocacy Marketing Statistics to get your leadership team buy-in to it!
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers...
19Jun 2019
Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up,...
27May 2019
Get an Employee Advocacy Platform to help you surge ahead on Employer Branding.
“Social Hiring” … So we said Social Telling last time. And now it’s Social Hiring. It’s the all pervading nature of...
13May 2019
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their...
6May 2019
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the...
29Apr 2019
How to get your Employer Branding to stand out in the madding crowd. Part Deux.
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious...
23Apr 2019
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is...
12Apr 2019
Six myths, stopping you from unleashing the full power of Employee Advocacy.
Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to...
25Mar 2019
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small....
12Mar 2019
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being...
5Mar 2019
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The...
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