The Socxo Employee Advocacy Blog

Tips and insights to grow your employee advocacy program with Socxo.

The ultimate guide to help you drive B2B Influencer Marketing success…

“In the world of B2B, your professional network is everything. Because your business is about business, the potential of who...

Trust Amidst Fear: Edelman Trust Barometer 2021

The latest Edelman Trust Barometer report highlights the changing trust patterns against the backdrop of the Coronavirus pandemic. Here’s our...

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Everything You Wanted to Know About Word-Of-Mouth Marketing In The New Normal But Were Afraid To Ask.

Change is scary. And the change of such epic proportions as we’ve seen through the pandemic … Well, if you’re...

Brand Advocacy: A Comprehensive Guide.

Good branding is at the heart of any successful business. We all know that and so we get on to...

Social Media Trends for The New Normal

Just when marketers and experts thought they had social media marketing all figured out – Zap! – COVID-19 came as...

Everything You Need To Know About Employer Branding

As we migrate from pure conventional marketing methods to hybrid new-age ones, employee branding stands out, especially when it comes...

A Comprehensive Guide To Untap The True Potential Of Nano Influencer Marketing

The mantra for B2B marketing today is — if you want to go BIG, go NANO. Nano Influencer Marketing has...

A Comprehensive Guide to Social Selling.

Social selling is the modern answer to how sales pros go about doing what they do best.  The ongoing pandemic...

LinkedIn Elevate shut down, Opens New Opportunities for you…

Launched in April 2015, LinkedIn Elevate is a platform that empowered businesses to curate content for their employees to share, track...

How Businesses and Brands are Communicating They Care in Times of Crisis.

In just a span of under three months, the COVID-19 outbreak has disrupted life across the globe and  – bringing...