The Socxo Employee Advocacy Blog

Tips and insights to grow your employee advocacy program with Socxo.

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets...

Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?

Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees,...

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Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?

Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be...

How does Advocacy Marketing Support Online Reputation Management?

Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation...

Dos & Don’ts In Implementing Employee Advocacy

Employee Advocacy is the next generation Word Of Mouth (WOM) marketing! It is the promotion of an organization by its...

What is the Difference Between Advocacy Marketing & Paid Marketing?

Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it...

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an...

Five Key Stats that Prove Employee Advocacy is Crucial for Internal Communication:

Here’s some insight on how employee advocacy impacts internal communication within an organization

Six Common Myths of Internal Communication and Employee Advocacy

With the advent of social media technologies, internal communication is rapidly changing within the organization. Most organizations have started adopting...

Attract New Audiences & Strengthen Brand Reach with Influencer Marketing

An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily...