What is the Difference Between Advocacy Marketing & Paid Marketing?
Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds stronger brand relationships. The best customers and employees of any company are the heart of its business who can passionately engage and create a new market within their network. As a marketing tool, advocacy […]
Five Key Stats that Prove Employee Advocacy is Crucial for Internal Communication:
Here’s some insight on how employee advocacy impacts internal communication within an organization
Six Common Myths of Internal Communication and Employee Advocacy
With the advent of social media technologies, internal communication is rapidly changing within the organization. Most organizations have started adopting digital tools to improve their internal communication efforts. Employee advocacy solution complements internal communication initiatives to empower the most untapped marketing resources in an organization – Employees for building their employer brand. However, these are […]
Attract New Audiences & Strengthen Brand Reach with Influencer Marketing
An increasing number of leaders are utilizing social media as their main tool for brand growth and awareness. Organizations heavily rely on social media platforms to interact with clients & customers, establish legitimacy and foster engagement. When you combine these components together with influencer marketing, you open the door to the most valuable and competent […]
Key Benefits – Internal Communication and Employee Advocacy
What does it take to effectively communicate with your internal brand advocates to amplify your brand and be better at advocacy marketing? Here are some benefits that a strong culture of internal communication can have on your organization’s employee advocacy efforts.
Amplify Social Reach Through Focused Content Marketing
In an ideal digital marketing world, all a marketer needs to do is produce a great piece of brand-related content to make it go viral and to keep their audiences hooked! Unfortunately, content marketing is much more complex, and it takes more than simply producing good content to succeed. It involves the strategic sharing of […]
Build Your Brand with the Power of Influencer Marketing
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That’s just how influencer marketing works – it is indeed a potent force that has disrupted the traditional marketing mix! Your in-house workforce can shake up the marketing playing field by talking […]
4 Steps to Activate Your Employees as Micro-Influencers
It doesn’t take thousands of followers on social media to become a powerful influencer. Welcome to the age of micro-influencers, active social media users who despite having fewer followers, have the power to amplify your brand tremendously.
Foster Thought Leadership Through Employee Advocacy
Do your brand advocates think out of the box? Are you motivating your micro-influencers to foster thought leadership? Have your employee advocates mastered enough product knowledge to become your target audience’s go-to person for any advice? Your advocates have the power to inspire millions of people through the magic of their powerful content – they […]
4 Habits of Highly Influential Advocacy Marketers
Advocacy Marketers are the new age digital transformers who can make sure your organization increases its overall bottom line profits in a competitive business battlefield! Traditional marketing techniques have lost their sheen, and the modern customer makes sure to take reviews from the digital world before coming to a well-thought purchase decision. A loyal brand […]
