Why Social Media Advocacy Is The New Black
When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simpler terms they are contributing for social media advocacy. Rather than the uni-directional content shared by corporate social media accounts, this form of word-of-mouth acts as social proof which is highly convincing and […]
How To Grow Your Business With Advocacy Marketing
According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as its base, advocacy marketing has evolved as an essential aspect for driving overall growth and business success. Advocacy marketing leverages the voice of army of brand advocates to amplify a brand’s digital […]
How To Turn Happy Customers Into Brand Advocates
Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy a competitive strategy, as these customers as passionate brand advocates are extremely valuable assets in enhancing a brand’s reach, visibility as well as growth. So How Can A Brand Turn Its Most Satisfied […]
Three Ways To Measure Advocacy Marketing Program’s Success
Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Undoubtedly, it is trending in the business realm and is the best way brands can stay competitive. Thus, it is highly imperative to measure advocacy program’s success much alike any other organizational strategy. Leveraging advocacy marketing as […]
How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era
The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social media. In brief, it is leveraging social media as a channel for employee advocacy which influences the recruitment function of a business. The recruitment landscape is no more viewed as a seller’s market, […]
Customer Advocacy – An Essential Aspect Of Advocacy Marketing
Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The stakeholders may be a brand’s employees, customers, partners, and investors. Brands that harness the voice of these stakeholders, can achieve greater brand visibility, credibility which in turn drives the profitability metrics. What Is Customer Advocacy? […]
Difference Between Brand Ambassadors & Brand Advocates
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term that gets lost in translation. The key point of difference between brand ambassadors, advocates or influencers is the extent of social influence they attract and the impact it has on the brand that hires their help. Brand […]
Is It Beneficial For Partners And Customers To Be A Part Of Advocacy Marketing?
Advocacy marketing proves to be an excellent investment for today’s digital-savvy businesses. It entails amplifying brand reach, by encouraging employees, customers and partners to speak on behalf of your brand. While there are wide range of marketing strategies available, questions may arise on the need and efficacy of advocacy marketing. Partners & customers are the […]
Why Is Employee Advocacy An Important Aspect For Corporates And How Does It Create Employee Engagement?
Is it not a great idea to have teams of passionate employees promote your brand? And why employees would be interested to do the same? Would like to know ways you can encourage employees to advocate for your brand? This is where employee advocacy pitches in. It takes a great deal of passion, sense of […]
How does Advocacy Marketing Support Online Reputation Management?
Advocacy marketing can positively impact a brand by not only improving its reach and visibility but also its online reputation among customers. We live in an age where word spreads faster than it can be curbed. Fake news, propaganda, and gossip have found a haven in the dark corners of social media, with no easy […]
