Is Your Social Media Advocacy Strategy Effective? Measure The Major KPIs
The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked a plethora of opportunities for brands to leverage the infinite potential of various social media platforms in order to stay ahead in the competitive market. Encouraging employees, customers and partners to share brand communication through […]
Employee Advocacy In Action: Are You Ready To Recommend Your Organization’s Products & Services?
When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions. While customer satisfaction is vital to business success, brands must not ignore the other crucial market segment: their employees. To achieve greater success for the marketing efforts, brands must transition from the conventional approach […]
Advocacy Marketing Is All About Content Marketing
Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy marketing as the go-to marketing strategy of the recent times. Mention it advocacy marketing, brand advocacy or employee advocacy, expanding reach of shareable brand content is at the core. Thus, businesses can be contemplated as a part […]
Let Your Employees Quantify The Success Of Your Brand Advocacy Efforts
There has been a radical shift in the way organizations perceive their employees. The role of employees is no longer restricted to merely contributing for business functions, skill sets and industry expertise. As we progress into the digital era, employees are claiming a greater stake in driving authenticity & trustworthiness into brand advocacy. At certain […]
The ROI Of User Generated Content (UGC)
Earned Content is the most crucial aspect of brands’ content marketing strategy. Being considered a form of conversational media, it refers to any content produced and distributed by users through their personal social connections. It is the most authentic version of brand content as it is co-created by an enthusiastic community of brand advocates. Product […]
6 Compelling Reasons Why Your Business Needs Employee Advocacy
Employee advocacy has emerged as an integral aspect for many business, irrespective of the size, scale and the industry vertical. Employee advocacy is the promotion of a brand by its employees who are enthusiastic to share their support for the brand, product, or services on their personal social networks. While social media is often leveraged […]
5 Ways Customer Advocacy Will Enhance Your Content Marketing
Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the content published and promoted by brands. In the age of digitization and boom of social media marketing, audiences are exposed to a larger pool of content, in which the content […]
How Word Of Mouth Influences Your Brand Image & Buyer Decisions
Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing technique that every brands aspire to harness to achieve greater brand awareness, visibility and amplify reach. When a brand’s employees or customers share the brand content with their personal social connections, they are […]
How ROI Can Boost Your Performance On Employee Advocacy Platform
To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional customers. The path to acquiring passionate employees and loyal customers is through a well-planned & executed employee advocacy program. In simpler terms, employee advocacy is about empowering your employees to share relevant brand content with their […]
Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share
Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused content marketing, capture leads organically to expand revenue streams. Employees have 10X the social connectivity compared to the brand’s social media accounts. Hence, adoption of the 8 steps for content curation, in order to capitalize […]
