Do’s and Don’ts of Employee Social Media Advocacy
Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combination of short and long-term goals that align with the marketing & cultural objectives of the organization. Let’s start with what organizations must ‘Do’, to make their employee social media advocacy program […]
Boost Organic Traffic with Advocacy Marketing
Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and lesser-known brands have an even harder time being featured and noticed on their users’ social media news feed. Then there is the trust factor that is proving more challenging for brands, as […]
How to Turn Your Employees into Powerful Brand Advocates?
Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-competitive environment. Organizations that are employee-centric often fare better than consumer-centric ones, for the simple reason that happy employees lead to happier and long-term customers. Although organizational culture can help improve […]
Employee Advocacy Trends in 2018
There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to establish a formal advocacy program, the long-term benefits are worth the efforts. Employee Advocacy – What’s Trending in 2018? Professional Networking For Meeting Business Goals Professionals are increasingly using other […]
How Employee Advocacy Creates Authentic Brands
Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying relevant. A formal employee advocacy program is vital for putting a structure around what content is shared and create a ‘safe’ destination where employees can access corporate content. It is the authenticity […]
What Makes A Successful Advocacy Marketing Program?
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage & actively engage their stakeholders to provide third-party validation and positive relevance to the brand perception. In addition, passionate brand advocates can refurbish the brand communication by creating exceptionally effective content to influence […]
Why Brands Should Prefer Advocacy Marketing Over Paid Marketing
Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting instant traffic to websites, enabling complete control on the content management as well as offering prominent targeting solutions are some of the features that make paid marketing appear highly preferable. However, with the boom of […]
How Advocacy Marketing Can Save Brands From The FAKE NEWS Crisis
Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voice & amplifying it to refurbish the way a brand is perceived by the target audience is at the core of any advocacy marketing strategy. However, considering the decline of trust on social […]
Employee Advocacy As A Tool For Personal Branding
Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-competitive market landscape. It has numerous benefits for a brand in terms of greater authenticity, trust, and visibility. The ripple effect of your employees’ authentic advocacy effort transcends to every aspect of your […]
What Is in It for End Users in an Advocacy Marketing Platform?
Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How does it empower the end users such as the employee advocates, who spend their valuable time & effort branding for their organization? Advocacy Marketing End User Benefits Staying Updated with Dynamic Content The […]
