Challenge: Would Employees participate in an Advocacy Program at all?
There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its true potential, organizations need to develop a truly symbiotic relationship with their employees. Unless their activities on the platform have an emotional payoff, they won’t stick to the program. And that goes […]
Brand Advocacy as a marketing channel to power-up your digital marketing.
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets. Your engaged employees, happy customers or trusted partners… Employee Advocacy results in 5X increase in web traffic and 25% more leads. There’s no doubt that advocacy marketing is the future […]
#SocialForGood: How can NGOs leverage social media to create greater impact.
#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not a surprise that it did. Priyanka Chopra said on her Facebook wall, “Over the past few years, I’ve personally experienced the power of social media globally towards causes that I hold dear to my heart”. […]
Mantra to dressing up your follower’s timelines: Get different.
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think that we are almost, at all times exposed to some kind of content. Like, right now– you’re reading this! The most common form of content that most of us […]
A secret sauce to power up your Startup success.
Leonard Kim was homeless at the end of 2010! Leonard Kim was a renowned name in America by the end of 2016, Both statements above are true. Read on… If you are one of those who think just hard work or just luck fulfils your dreams… think again. There’s a secret sauce in the recipe […]
How Socxo The Advocacy Marketing Platform Works For The Financial Sector
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whether Advocacy marketing can be effective under such restrictive conditions? The truth be told, regulated industries have no choice but to turn to alternate social selling platforms. There are two reasons for this: the first being […]
6 Reasons Why Personal Branding Is Important for Brand Advocates
Ever wondered why some films with mediocre scripts & soundtracks manage to become blockbusters, just because it has a stellar lead? Is the opinion of your peers valued slightly more than yours, even in cases when you both take the same stance? Such seemingly illogical yet realistic occurrences can be attributed to the power of […]
5 Ways Your Employee Can Supercharge Your Brand Image
Employee advocacy is a multi-faceted programme that encompasses employees, associates and all participants of corporate and personal communities. Unlike conventional marketing techniques, employee advocacy is not profit-driven. Instead, it is driven by principles of emotions and community building. Here are 5 ways your employee can supercharge your brand image. Cultivate the culture of discussion Excluding […]
Advocacy Marketing: Impact of Employee Communication & Engagement
If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is the fuel that sets the wheels of employee advocacy into motion. Here are the 6 ways employee communication and engagement impact employee advocacy Improves Employee Retention & Loyalty When you seek the input […]
How to A/B Test Your Advocacy Marketing Content
If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plans as well. For instance, marketing & sales material are often tested by companies to ensure that the best-performing ones are published to the target audience. Emailers, web pages, […]
