Earned media value: Go for it every day of the week and twice on Sunday.
Remember the age-old saying “you get what you pay for?” Besides your mum thrashing it into your head growing up, it used to be the mantra of the marketing world too, till social media burst in on the scene about a decade ago. Since the advent of social media, advertisers have suddenly realized the sheer […]
Social Telling. Yep, that’s right. Not Social Selling. No typo on this one.
Did you know that 90% of top sales executives and 71% of all sales professionals leverage social media in their sales strategy? B2B buyers are no longer receptive to traditional sales techniques such as cold calls, which have in fact emerged as the least effective technique to attract the attention of B2B buyers. It’s come […]
Customer Advocacy: Your Ace for Marketing Success.
In today’s supercharged market conditions, anything short of amazing customer focus is simply not good enough. Delighted customers are the most influential weapon in your marketing arsenal, making them the most natural advocates for your brand. In other words, customer advocacy is your best strategy to build and nurture brand authenticity and trust. That said, […]
How to get your Employer Branding to stand out in the madding crowd. Part Deux.
In the previous part, published as a Linkedin Article, I wrote about how your employer brand could be in serious trouble if you’re unable to attract and retain talent. This one is part deux. And was invited to post this on SOCXO blog itself. In this post I would like to share the “how to”. […]
Psst! How about some Customer Advocacy?
Word of mouth marketing. Considered as one of the best and buzziest ways to get noticed and even bought, it is an unbiased and non-manipulative method to get your share of authentic buzz. According to a Nielsen’s Global Trust in Advertising Survey, 88 percent of consumers across Southeast Asia said that they placed the highest level […]
Six myths, stopping you from unleashing the full power of Employee Advocacy.
Internal Communications – Employee Engagement – Employee Advocacy. Inter-related phrases but surrounded by myths. Dispel the myths and get to the know the real deal.
How to Leverage Customers as Micro Influencers.
When customers speak about your brand. They endorse you for the experiences they’ve had with you. However big or small. And that’s not all. They also embed trust in the message they transmit.
Enter the Micro-influencers. Your best partners in marketing.
Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Thanks the scams and quantitative approach taken by both marketing folk and social media, quality of influence has come under question. We say reach through people who count. And […]
Your consumers are listening one step ahead of your marketing game.
Call it a colossal Orwellian backfire! Just when everyone is talking about consumers being the products in social media. The game is being played elsewhere. In their personal networks. Why should I talk to you on your terms on your brand presence only? I never walked into a store with the purpose of saying good […]
Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!
Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating specific objectives. However, despite the best of intent the benefits do not kick-in. Here are some of the potential pitfalls to avoid: 1. Not Identifying the Right Content: The core of any […]
