What Sales Folk seek to get active on Social Selling?
Also known as Digital Selling, this topic has been abuzz in social media. More so, on the platforms for business such as LinkedIn. If you are following social media content and marketing strategies, chances are, posts on Social Selling would have come to your feed already. We wanted to find out what was happening. And […]
Why Building a Strong Employer Brand is Important?
An Employer Brand is one of the most powerful tools it has when it comes to hiring in a tough job market. Unemployment rates in the United States have reached historic lows. The number of open jobs has outnumbered jobseekers for the second time in the past two decades [as per the US department of […]
Personas: Your manna for building engagement.
Picture this. You slugged it out through alpha and beta. You sailed through positioning and product launch. Reception looked promising as hell. But the sales just never took off. What gives? As marketers, one of our most important jobs is to find and attract customers to our brand – and to get the right message […]
Recognition as a start-up and as a content marketer.
Last few weeks we have been featured and recognised both as a start-up and for the content we’ve been creating. Firstly, thanks to Feedspot for featuring our blog among the top 100 branding blogs. It’s great to be featured among so many other great blogs on branding, despite standing for one specific piece about branding, […]
Top Five Ways to Tackle Vanishing Organic Reach
Has social media-enabled organic reach reached its end? The numbers aren’t encouraging enough. Organic reach on social media is essentially how effectively your posts perform without a financial push. And given the pace at which algorithms are changes across all the channels, it’s red flags all the way. The first name that pops to mind […]
Five Brand Advocacy Landmines and How to Avoid Them
What drives employees to be engaged with the brand? What makes some folk get the bigger picture while many don’t? And that, is one of the major focus areas of marketing within the organisation itself. With teams focused unwaveringly on achieving its own objectives, they end up having a decidedly limited view of the roles […]
Advocacy Program Strategy: How to build one that delivers.
Word-of-mouth has for long been among the most powerful marketing tools in existence. When your customers, employees, and fans promote your brand, potential customers in their networks receive first-hand recommendations from real people – people that they know and trust. This type of authentic advocacy is hard if not impossible to replicate via other hard […]
UGC: Open sesame for a Goldmine of genuine engagement and business.
From Nike to Calvin Klein, Starbucks to Adobe to Burger King, everyone’s done User-Generated Content (UGC) campaigns. While some of them have lasted a few days, others have gone on for months (#MyOreoCreation). So UGC, is not just another hot marketing tactic. As the flashy, younger digital equivalent of traditional word-of-mouth, you’d be forgiven for […]
Viral Marketing: Pure Dumb Luck or Strategy?
Carter Wilkerson’s quest for Wendy’s chicken nuggets. The ALS Ice Bucket Challenge. The Subservient Chicken. The Epic Split. What comes to mind? Messaging that spread at the speed of a replicating virus – an entity that’s by itself neither alive nor dead (biological purgatory maybe?), but, given the perfect conditions, is capable of leveraging (and […]
55 Advocacy Marketing Statistics to get your leadership team buy-in to it!
Still sitting on the fence about advocacy marketing? Think no more… We get it. You need to know the numbers before you take the plunge with investment and effort. Here’s everything you need to know – right here, in one place, and gift-wrapped with a bow. Segregated for convenience, kept fresh for relevance. Feel free […]
